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Since 1939

It was in Zapotlán el Grande, a small Mexican town in the state of Jalisco where Carlos Ríos and his wife Baudelia Martínez were almost forced to start a business that would allow them to obtain enough income to support their family. This is how they began to produce chocolate in their own kitchen and sold it house to house. Some time later, they decided to call their company "El Cometa". Over the time, the different styles of chocolates that "El Cometa" produced became the favorites of the region, however one of them stood out against the others. This favorite was the "Rey" (King) in its "Amargo" (Bitter) version and it was in 1969 that they decided to change the name of the entire company to: "Chocolate Rey Amargo"

A part of our history

Zapotlan el Grande, Jalisco en 1958 y el nevado de Colima

Zapotlán El Grande

Situated in the enchanting southern reaches of Jalisco, Mexico, Zapotlán El Grande — now affectionately recognized as Ciudad Guzmán — is a treasure trove of natural beauty and cultural charm. This pristine valley town, cradled by majestic mountains, promises a unique geographical allure that is second to none.

One of the crowning glories of Ciudad Guzmán's skyline is "El Nevado", an awe-inspiring dormant volcano. Its serene silhouette, cloaked in ethereal winter snowfalls, gifts breathtaking panoramas that are a photographer's delight and a nature lover's paradise.

But the wonders don't stop there. Just beyond the tranquillity of El Nevado, "El Colima" volcano stands proud. Unlike its peaceful neighbor, El Colima remains active, periodically punctuating the skyline with dramatic plumes of smoke. These captivating fumaroles serve as a year-round spectacle, providing a vivid reminder of Mother Nature's ceaseless vitality.

Our Promise

Experience the finest in chocolate indulgence with Rey Amargo — your gateway to authentic, 100% natural, chocolate bliss. We take immense pride in upholding a tradition that spans over eight decades, delivering a taste that transcends time.

With Rey Amargo, each bite is a testament to genuine quality. Our recipes are a celebration of simple, unadulterated ingredients: rich Mexican cocoa, the sweet allure of sugar, and a hint of cinnamon's warmth. We say a resounding "no" to flavorings, preservatives, or artificial colors, choosing instead to let the intrinsic goodness of our ingredients shine.

Unravel the exceptional taste of Rey Amargo — because you deserve nothing less than the best.

Making some artisanal Chocolate bars in Mexico
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