Since 1939
It was in Zapotlán el Grande, a small Mexican town in the state of Jalisco where Carlos Ríos and his wife Baudelia Martínez were almost forced to start a business that would allow them to obtain enough income to support their family. This is how they began to produce chocolate in their own kitchen and sold it house to house. Some time later, they decided to call their company "El Cometa". Over the time, the different styles of chocolates that "El Cometa" produced became the favorites of the region, however one of them stood out against the others. This favorite was the "Rey" (King) in its "Amargo" (Bitter) version and it was in 1969 that they decided to change the name of the entire company to: "Chocolate Rey Amargo"
A part of our history
Zapotlán El Grande
Nestled in the picturesque southern region of Jalisco, Mexico, Zapotlán El Grande—better known today as Ciudad Guzmán—brims with natural splendor and cultural richness. Enveloped by towering mountains, this tranquil valley town boasts a breathtaking geographical allure unlike anywhere else.
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Dominating the skyline is “El Nevado,” an awe-inspiring dormant volcano. Its majestic silhouette, often draped in pristine winter snow, provides a photographer’s dreamscape and a haven for nature lovers.
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Yet, the geological wonders continue. Just beyond El Nevado’s serene presence stands “El Colima” volcano, proudly active and periodically sending plumes of smoke into the air. These dramatic fumaroles offer a year-round spectacle, reminding all who visit of the remarkable, ever-present force of nature.
Our Promise
Savor the artistry of authentic, 100% natural Mexican chocolate crafted from a heritage spanning over eight decades. Every bite tells a story of time-honored tradition, brought to life by just three simple ingredients: premium Mexican cocoa, the gentle sweetness of sugar, and a whisper of cinnamon’s warmth.
No flavorings, no preservatives, no artificial colors—just the unadulterated essence of true chocolate. Unveil the exceptional taste of Rey Amargo, because you deserve nothing less than the best.
