About Us
Real Chocolate since 1939
At Rey Amargo Chocolate, we blend generations of expertise with modern passion to bring you true Mexican chocolate. Since 1939, families and friends have savored our handmade bars and beverages, rediscovering the rich, nuanced taste of real cacao. From bean selection and careful roasting to artisanal molding, every step honors our heritage and the dedication of our craftspersons. Taste history in every bite, crafted with love in Mexico.
Our Story
In the heart of Zapotlán el Grande, Jalisco, Carlos Ríos and his wife, Baudelia Martínez, turned necessity into opportunity. What began as homemade chocolates sold door to door soon became “El Cometa,” a small kitchen‐run enterprise beloved throughout the region. As they experimented with recipes, one creation—dubbed “Rey Amargo” (“Bitter King”)—rose above the rest. By 1969, its popularity had soared so dramatically that the couple renamed their company Chocolate Rey Amargo, cementing a legacy of rich, authentic Mexican chocolate that endures to this day.
Our Brands
