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Since 1939

It was in Zapotlán el Grande, a small Mexican town in the state of Jalisco where Carlos Ríos and his wife Baudelia Martínez were almost forced to start a business that would allow them to obtain enough income to support their family. This is how they began to produce chocolate in their own kitchen and sold it house to house. Some time later, they decided to call their company "El Cometa". Over the time, the different styles of chocolates that "El Cometa" produced became the favorites of the region, however one of them stood out against the others. This favorite was the "Rey" (King) in its "Amargo" (Bitter) version and it was in 1969 that they decided to change the name of the entire company to: "Chocolate Rey Amargo"

A part of our history

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Zapotlán El Grande

Zapotlán El Grande, today known as Ciudad Guzmán, is a town located in the south of the State of Jalisco, Mexico. Having a privileged location, Ciudad Guzmán is a valley   surrounded by mountains, among them the "El Nevado" which is an inactive volcano which offers wonderful landscapes in winter with  beautiful snowfalls. In addition, behind this volcano, we can see another volcano, but this one is active, its name is "El Colima" which gives us great fumaroles during the year.

Our Promise

Bring you the best chocolate, always. With Rey Amargo you'll be sure to consume authentic chocolate, with 100% natural ingredients. We respect our tradition that we have been caring for more than 80 years.

Our recipes has not changed: Mexican cocoa, sugar and cinnamon; no flavorings, preservatives or artificial colors, just the ingredients that make our excepcional taste.

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